Research for the market place

  • Tagline: Demystifying the research and development interface Champion: Caroline Karwitha Kanyuuru Team: Monitoring Evaluation and Learning unit and all programs

    As we conduct our science, it is important that we have a bird eye view on the continuum stretching from production to usage. Here are three questions that may help us as we ponder.
    What are our research products? – Our current research strategy may largely revolve around this question. Despite this focus, I wonder if these products are clear. These will have to be clear to us first before they are clear to anyone else. Every program has the responsibility to critically think about the kind of products they anticipate to produce, with the product market being a key driver to their work.

    Who are we selling our research products to? – Who is our target audience? What is their capacity/role in production and ensuring our products are used to bring solutions to chronic problems. We cannot do it on our own. That is why collaboration is an imperative. A strategic partnership that will bring a desired change.

    How are we selling our research products?- Are we communicating in a language that our target audience understands. This is critical for demand, buy in, adoption and scaling. Further, good communication will enhance feedback loops that will enhance the quality of our new research.

    We will be successful if our research products are substantially contributing to the development agenda where we work.

 

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